Nike Women Launches Nike Training Camp #NTC with Serena Williams, features Nike+ Fuel Band

Nike, this year’s #1 Most Innovative Company according to FastCompany, has launched a new campaign around fitness and endurance. Serena Williams, the top female tennis player, has partnered with Nike to support the campaign under the tagline “You can become strong and powerful and beautiful”. Nike and Serena have developed a series of workout routines not just around tennis, but focused on core body strength using drills similar to Pilates exercises.

Serena is not only sporting cool Nike wear, but also impressive high tech gadgets like the Nike+ Fuel Band, which you can wear on your wrist and measure your daily steps and calories burned. Not only does it look like it’s part of the next Star Trek movie set, but it also tells time and earns Fuel points, an important bragging data point among its owners. Tennis players on Tennis Round could add another competition element to their list – Nike Fuel points. Or maybe we can even compare who takes fewer steps during a match and wins anyway!

Nike+ Fuel Band folks can see how they measure against their peers and claim the top spot for the day or the week, in terms of number of steps traveled or total calories burned. The super slick Nike+ FuelBand app has a stellar 5 star rating on the Apple App Store. It syncs effortlessly with the Band at the press of a button and displays performance data right on your iPhone, and is just a pleasure to work with.

Nike+ Fuel Band comes in black and white color, and in the white version you can even see the chips and electronics through the see-through material.

The Nike Training Camp #NTC app itself provides training routines and drills for athletes to use when customizing their workout.

Nike has left us very few excuses not to get out and train. Now to top it off, they’ve made us accountable to each other, as we’ll be sharing our activity data with our friends. So, when in doubt, check your Nike app to see if it’s time to get off the couch. Or just ask your friends.

For more information please visit Nike Women on Facebook: https://www.facebook.com/nikewomen

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tennisround

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May 16, 2011

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tennis, tennis court, tennis participation, tennis partner, tennis player, tennis shoes

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Popular Tennis Shoes

Having a good quality pair of shoes is very important for a professional tennis player. It is quite true that a reinforced toe can help you win any game. Since tennis is literally a game that requires you to keep sturdy and dynamic, you definitely need a comfortable pair of shoes for your workout or tournament.

Playing tennis with outstanding precision, strength and consistency is a great advantage for every player to defeat his opponent. Likewise, every player needs perfect shoes when playing to avoid pinched toes and muscle cramps. Some of the most renowned tennis shoes to consider with good quality are Adidas, Nike and Puma shoes. Most of the world’s top tennis players use these brands and even agree that they fit just right, giving them opportunity to move faster.

For instance, world’s famous player Rafael Nadal wears Nike Air Max Breathe Cage shoes when he plays. Being one of his sponsors, Nike shoes remain to be popular as an ideal and top choice for both amateur and professional tennis players. The foot support and stability that Nike shoes can provide is an advantage for Nadal to actually make points and hit the ball. With its speed-oriented support, improved upper durability and air max cushioning, Nike shoes give highest level of performance for the player’s footwork. During 2009 Australian Open, he wears Nike Air CourtBallistec 2.3 tennis shoes of modified variations with his name “Rafa” on the right shoe and a bull logo on the left throughout the season. And for the record, Nadal shoe size is 43.

Some of the legendary tennis icons who previously and currently sponsored by Nike is Andre Agassi, Roger Federer, James Blake, Lleyton Hewitt, Maria Sharapova and Serena Williams.

Another shoe brand which is much coveted today is Adidas. It is actually considered as one among the best women’s tennis shoes that is efficient in providing comfort, style and support. Adidas has exceptional quality in preventing injury that makes the brand more in-demand not only for professional players but also for tennis enthusiasts and sporty people. Ana Ivanovic, WTA star, wears Adidas Barricades shoes with green stripes. Being the world’s biggest selling tennis shoes, Ivanovic has something to do with the success of Barricade line. As a matter of fact, Ivanovic has signed a lifetime contract with Adidas to promote the brand during her tennis career. To name a few professional tennis players who wear Adidas, we can say famous stars like Andrea Petkovic, Flavia Pennetta, Fernando Verdasco and Andy Murray.

When looking for a perfect pair of shoes to wear during tennis workout or match, there are three factors which greatly involved making the right option. There are actually effective ways on how to find the best brand and with wide range of online sport stores today, it is much easier for you to decide on the fit, quality and price of a perfect pair of tennis shoes.

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